Seasonal Signage for CVS

CVS Health came to our team asking for a more identifiable, interactive, and playful experience for seasonal marketing campaigns, to leverage both in-store and in their digital advertising. 

    Through this project I worked to propose a new system of printed and digital marketing materials as well as in-store signage to engage customers with the seasonal products. The concept of proposing a collection of items, which would be representative of a selection of items found within the in-store seasonal section drove my proposal for this project. The collection maintains consistency, while utilizing the same illustration style, but differentiated with featured products, illustrations, and color schemes. Simplification of the color scheme and illustration style, allow the designs to be paired with the iconic CVS heart and any additional photographic material. Overall this project proposal achieved the balance of youth appeal and playfulness, with strategic product placement and consistency cross season.